Link Evaluation in 2012
Acquiring backlinks is still the primary off-page method for achieving high rankings in the search engines. However, there is considerable debate among the SEO community as to what constitutes a valuable link, and which metrics to consider when evaluating the suitability of a link partner.
This has become an increasingly pertinent topic as Google has significantly reduced the effectiveness of low-level link building tactics, no longer is it the case that ‘a link is a link is a link’.
Orange Line, an Australian-based SEO and online marketing agency, surveyed over 500 leading SEOs on their approach to measuring the value of a link. Factors considered include domain metrics, page metrics, website relevance, social metrics and much more.
They have shared these results in the form of an infographic. See how you compare to the SEO community in your link-building efforts. Which of these metrics do you use, and which do you think are mere superstition?Marketing, Web
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